When used as a celestial coordinate, the azimuth is the horizontal direction of a star or other astronomical object in the sky from the observer. (Wikipedia, “Azimuth.”)
The reason we chose Azimuth as the name of our foundation is related to this notion of direction, true north, understood from three reference points. For us, finding and pursuing the true north should be the core purpose of human life. What true north means to us is a better world for all. The reference points we’ve set will guide us and help us shift from the atomistic view that isolates economic, social and ecological issues from each other and the whole planet and advance towards a holistic approach for a more promising tomorrow for humankind.